Brand Kit

Build with Agentivity. Look the part.

Guidelines for using the Agentivity brand — logos, colours, typography and the rules that keep everything consistent.

Logo

Use the wordmark on its own. Never distort, recolour, or add effects. Maintain clear space equal to the height of the "A" on all sides.

Don't

Our palette is calm and intentional. Each colour has a defined role — do not swap them arbitrarily.

Build your AI team.

The yellow highlight

Yellow marks what matters: a highlight under a few words, a key button, the closing band of a page. Never behind long text.

Two typefaces only. Instrument Serif for headlines. Hanken Grotesk for everything else.

Instrument Serif

Instrument Serif

Headlines and large figures. Regular weight only, with italics for the words that carry the idea.

Hanken Grotesk

Hanken Grotesk

Body copy, buttons, labels and navigation. Weights used: 400 (text), 600 (links and buttons), 700 (labels and emphasis).

How Agentivity sounds — confident, human, direct. No jargon. No hype.

Direct
Say exactly what you mean. No padding, no weasel words. Short sentences win.
"Your agents work while you sleep."
"Leverage the power of AI-driven autonomous agent orchestration."
Human
Write like a smart colleague, not a press release. Use "you", not "the user".
"You set the rules. Your team delivers."
"Users can configure agent parameters to optimise workflow outputs."
Confident
We believe in this product. No hedging. State what Agentivity does, not what it "might" do.
"15+ hours saved per week."
"Potentially saving you significant amounts of time."
Unpretentious
No hype, no buzzwords. Business people are busy — respect their time.
"Build your AI team. No code."
"Revolutionising the paradigm of next-generation agentic intelligence."

Official assets for press, partnerships and integrations. All files are provided in SVG format.

For press enquiries or partnership assets, contact hello@agentivity.io